21 Interesting Facts About Instagram – Every eCommerce Business Should Know

Are you looking for ways to increase sales on your eCommerce store? Have you ever think about Instagram for business. Here, I have shared some interesting facts about Instagram, that every ecommerce business should know.

Instagram is the world’s most influential social network. Instagram has become a major game changer for businesses and consumers alike. Instagram has over 1 billion users, with 500 million daily users and over 200 million Instagram users visit a business profile each day.

Here are 21 stats and facts to show why you should use the social platform — and how it can reap benefits for marketing your business.

Instagram at a glance

Instagram is the most popular social media platform for business growth. and If you have a fashion store and lifestyle products, Instagram is one of the most important channel to grow your business with customer trust.

Now you are thinking… WHY?

I have some stats, that will encourage you to use Instagram for your business.

• Instagram has more than 1 Billion active monthly users.
• More than 500 million people use Instagram daily
• 400 million people use Instagram Stories daily
• Instagram has 58 times more engagement per follower than Facebook.
• An average user spends 53 minutes on Instagram daily
• 50.7% of Instagram users worldwide are female, while 49.3% are male.

Posting on Instagram

If you are posting images & media on Instagram, and you are not getting good engagement. Why???

Maybe, something is missing in your Instagram posts.  maybe tags, maybe location, maybe engaging content or image. Check out the important facts about the posts on Instagram.

• Posts with a location tag have 79% higher engagement than posts without a tag.
• You can use up to 30 tags on a post, but 9 is ideal
• 7 out of 10 hashtags on Instagram are branded.
• Photos with faces receive 38% more likes
• Posts with at least one hashtag get 12.6% more engagement than those without
• Posts that mention users receive up to 56% more engagement than posts that don’t

Instagram for Business

Worldwide more than 25 million companies are already using Instagram for business, and more than 200 million users visit at least one business profile every day.

Do you have any reason not to use Instagram for business… YES or NO???

But, I have some interesting stats and facts that will help you in making a good decision for your business growth.

• 200 million users visit a business profile each day
• 150 million people have had a conversation with a business via Instagram Direct
• Top brands post 4.9 times per week on Instagram
• More than one in three daily Instagrammers surveyed said they have become more interested in a brand or product after seeing it on Instagram Stories
• Wednesdays are the most expensive days to run Instagram ads
• 75% of users reportedly visited a website or made a purchase after seeing an Instagram ad
• 60% of people say they’ve discovered a new product on Instagram
• 50% of Instagram users follow at least one business
• 36% of B2C brands say that Instagram is “very important” or “critical” to their social media marketing

If you have already an Instagram Account. You can convert your personal Instagram account to a business Instagram account. Let’s see how?

How to convert a personal Instagram account to a business account

1. Log into your existing personal Instagram account on the Instagram app.
2. Go to your profile by clicking on the profile icon.
3. Click the three lines icon at the top right of the screen, then click Settings(Last option at the end of the screen).
4. Click Switch to Business Profile, then Continue.
5. If you want to connect your Instagram business account to your Facebook business page, follow the steps. (Optional)
6. Add atleast one contact information for your Instagram for business account – a phone number, an email address, or a physical address (or all of these).
7. Click Done.

Now your Instagram for Business account is ready and you can start your Instagram marketing with smart strategies.

That’s all for today, I hope you like the post. If you like the post comment below and share with your friends and colleagues.

Cheers!