If social media marketing is all about creating a powerful, cost-effective method for connecting your brand or company with your customers, why are so many social media analytics platforms and tools so expensive? The price tags for some professional-level social media post schedulers alone can add hundreds of dollars a month to even the most humble marketing campaigns. What gives?
Social media scheduling tools are a must-have for every small business owner who want high engaging customers with less time on social media. Social media has come a long way in the last few years, making it possible to spread ideas quickly. However, even though you can share content instantly, that's not enough if you want to build your brand image. You have to post consistently and frequently to achieve the best results
Social media is a most powerful marketing tool that can drive traffic to your website, increase brand awareness and help you build relationships with your prospects. However, like any marketing strategy, it requires the right and perfect tools for success.
The reality is that most individuals, small businesses, and mid-size brands don’t need the high-powered, enterprise-level tools the big guys use. In fact, many of the best tools and platforms are available for free.
What is social media post scheduling?
Social media post scheduling means scheduling a post to go out at a later date or time. Most social media platforms have a scheduled posting feature, which allows you to plan posts ahead of time.
When you schedule your posts ahead of time, it is an excellent way to make sure your posts get seen by your followers and stay on their radar for when you are ready to see the content.
Scheduling your social media posts is a great way to help you deliver a consistent message, and it's vital for protecting your brand. But if you don't do it right, you could be missing out on valuable engagement.
There are many different ways to schedule your social media posts. Some people prefer to create all of their content in advance and then schedule it for several days or weeks, while others prefer to make their posts immediately before they post them.
Why are scheduled posts important?
Facebook's algorithm is designed to push users to content they will interact with.
There are ways around this, and you can gain more exposure than you could dream of, but you need to plan.
Schedule your posts to be posted in the future.
A scheduled post will show up in your followers' news feeds just like a regular post does, but it won't appear as “Posted one day ago” at the top.
Scheduled posts will not impact your engagement rate or your SEO.
Scheduled posts will not appear on your Page's timeline. If you want to publish something that you want to keep on your Page's timeline, use the Share button to publish the post directly from a third-party app.
You can schedule up to 3,200 posts across all of the platforms.
Why do you need a social media scheduler?
Social media scheduling is essential for businesses to keep up with their online presence. It's one of the most efficient ways to manage multiple social media accounts, and it's been proven time and time again that scheduled posts perform better than un-scheduled posts.
My top-rated social media scheduler is CoSchedule. It's perfect for managing your entire marketing campaign across all major social networks, and it makes scheduling content a breeze.
If you do not have the time to post on social media all day, you should probably consider using a social media scheduler. Keeping up with your social accounts is not easy, especially if you are an entrepreneur and work long hours.
This article will show you how to use a social media scheduler to save you time and make it easier for your business.
The importance of scheduling posts on the right day and time
There is a right and a wrong time to post. You may be posting your content at the right time of day, but publishing it on a wrong day might not give you the traffic you are looking for. Learn how to schedule social media posts to get the most traffic.
Schedule your posts to reach more people. The key to success is in timing. How often do you share content on Twitter?
Most businesses post at least a few times a day, but some do it as often as every 10 minutes. That's too much for most users, who'd like to see 3-4 updates a day max. People don't want to be distracted from the essential things in their lives, so they'll unsubscribe or mute your social media accounts if you post too much.
How to choose the right social media post scheduler tool for your business?
Many social media scheduling tools are available to help you automate your social media posting, but choosing the right one for your business can be tricky.
Scheduling social media posts is an excellent technique for increasing audience engagement and growing your business. While plenty of tools can help you organize your social media posts, it's essential to know what to look for in a scheduling tool.
1 Best of all is to try out a few before deciding on one that works best for you. Try multiple social media schedulers, and see how they work best for your particular business. If you're not sure where to start, here are some of the most popular:
2 Try a few at once. You might be surprised to find that using multiple schedulers helps you get more out of each.
When choosing a scheduler tool, make sure it has all the features you need, such as the ability to share posts on multiple platforms, publish through multiple accounts and analyze the results of your scheduled tweets. Many schedulers offer free trials to try before you buy.
Top 10 Best Social Media Post Schedulers & Tools For Small Businesses
Social media is an excellent tool for building your business brand and reach, but it can be time-consuming. Just one social media account requires a lot of attention, especially if you want to do more than post once in a while. Using a social media scheduler can take some strain off your hands and free up some time to focus on what you do best.
Here are the 10 best social media post schedulers & tools we have come across during our research.
Canva
Canva is not only a graphic design tool, now it's an excellent tool for social media post scheduling. Everyone interested in social media knows that it's not enough to push out content and then forget about it, and you need to engage with your audience and build trust and authority over time. That's why social media management toolsets like Hootsuite are so helpful – they make it possible to schedule posts and have them automatically sent out when you want them to go live.
Canva makes this even more convenient – it allows you to create content for your business page on Facebook, Twitter, Pinterest, and Instagram.
Postoplan App
Social media posts are a great way to build a brand's reputation and reach out to your audience. But it can be challenging to keep up with the ever-growing number of platforms and forms of social media.
Many businesses turn to social media automation to ensure that their profiles are updated regularly. However, automation can result in impersonal and robotic updates that drive away consumers.
Postoplan is an app that helps businesses stay on top of all their social media accounts without sacrificing the authenticity of their posts. Postoplan allows businesses to schedule content in advance but also allows them to customize
Hootsuite
As one of the most mature social media dashboards on the market, Hootsuite boasts a comprehensive feature set and a wide array of compatible networks. It’s an outstanding resource for social listening, and its customizable reporting tools are among the best available. Unfortunately, the free version has some severe limitations, making it substantially less powerful than the premium options.
Social media post scheduling tools have existed for a while now, and many of them are just too complicated or expensive for small businesses. Luckily, Hootsuite is different.
Hootsuite is a social media management platform that helps brands publish content across all of their social media channels at the right time. One of the most powerful features of Hootsuite is the ability to schedule posts in advance so that posts will be shared at optimal times.
Agorapulse
Agorapulse is an award-winning social media management tool that helps businesses save time and money by automating content posting on their social media profiles.
Create a detailed section with a step-by-step guide on using Agorapulse.
Use examples from your marketing campaigns, where you were able to save time and money using Agorapulse.
Agorapulse is a social media marketing tool that helps you manage and schedule your content on the top 3 social media platforms. Using this tool, you can schedule your posts, create content calendars, and collaborate with colleagues in real-time.
Later
If you are a small business owner and want to increase your social media presence, it can be hard to keep up. It's not enough to post once or twice a day anymore, and Later is the solution to all your problems.
“Later” is a tool that helps you schedule & publish content on social media automatically.
It's like a personal assistant who will publish your social media posts at perfect times and engage with your followers to give you more exposure.
Buffer
When it comes to a user-friendly experience, Buffer is in a class by itself. Primarily designed as a cross-platform tool for scheduling social media content, Buffer’s dashboard also offers a fantastic snapshot of how those posts performed. Free accounts are limited to a single set of social media accounts, and the service only supports the major platforms like Facebook, Twitter and LinkedIn.
Buffer is a social media management tool that over 1 million users have used to schedule and share content on Facebook, Twitter, LinkedIn, and most popular social media platforms. It automatically shares your pre-determined posts to your social media accounts at the best times throughout the day based on research and data science.
Buffer is a social media scheduling tool that allows you to manage your social media channels from one place. It is easy to use, and you can schedule your posts in advance, which will enable you to focus on other things. All of the big sites use Buffer because it brings a lot of value to their users.
Zoho Social
Most Social Media Management Tools are only used to post and schedule social media posts. On the other hand, Zoho Social is an all-in-one tool that allows you to manage every aspect of your social media presence.
Zoho Social allows you to create social media profiles for your business websites and blogs, and you can also create and schedule posts from a single dashboard. The tool features an inbuilt analytics tool that will show you how your posts perform on various social media platforms.
It is one of the best web social media posting tools that includes many powerful features such as scheduling, publishing, analytics, and engagement.
Zoho Social is the most comprehensive social media managing software available in the market today.
Loomly
Loomly is a social media scheduling tool that allows you to design and create organic social media posts from an intuitive visual interface.
Posts can be scheduled across multiple social media platforms, including Facebook, Twitter, Instagram, and Linkedin. Loomly also has a team function that allows for collaboration between different team users to manage multiple social media accounts.
In addition to scheduling posts, Loomly offers analytics insights into how content has performed and what has driven engagement. Loomly also provides heat maps that allow users to understand the most effective times to post on each platform.
Loomly uses a drag-and-drop interface to drag images, videos, texts, links, hashtags, and apply templates. You can also choose your own templates to make it more personal. Loomly is compatible with most CMS and Social Networks, so you can add as many as you want.
Crowdfire
Social media is the most popular and effective marketing channel for businesses, and it's also one of the most time-consuming channels. Creating new content, posting regularly, responding to all comments and questions, follow ups with users who engaged but didn't convert — it can be a full-time job.
This is where social media management tools like Crowdfire come in. Crowdfire helps you schedule posts for Twitter, Facebook, YouTube, LinkedIn, ans more, so you can focus on growing your audience and creating great content, not wasting time on redundant tasks.
Crowdfire is a social media management tool that helps you schedule your posts in advance and then automatically post them at the best time to save a lot of time every day.
This app is available for both Android and iPhone users. Download the app on your smartphone and connect to your social media accounts like Facebook, Twitter, LinkedIn, Instagram, etc. You can create multiple lists of friends, family, or co-workers interested in different things. You can use this app to find people using hashtags and keywords. When you want to post something on social media, log into your
TailwindApp
As one of only a handful of social media dashboards dedicated to Pinterest, Tailwind is in the enviable position of having a solid product in a niche with few competitors. The system features a robust analytics engine, although access to this is somewhat limited for free accounts, with only a handful of features and insights available.
For a newcomer to Pinterest-based social media marketing, and simply looking to track the performance of recent pins, Tailwind free account is nonetheless a decent starting point.
TweetDeck
TweetDeck is a free social media management tool that lets you schedule social media posts for Twitter, Facebook, and LinkedIn. It's a great way to manage your online presence and boost your online marketing strategy.
But people often ask: “Is TweetDeck free?” The quick answer is yes. But there is a lot more to it than that. I will show you how to use TweetDeck as part of an effective social media posting strategy.
SocialPilot
SocialPilot is a social media scheduler and management platform. This tool enables you to schedule and publish posts, engage with your audience, measure results, and optimize your social media marketing.
SocialPilot tool allows you to publish posts to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and RSS + email with a single click.
It includes over 30 powerful features: post scheduling, photo/video upload, social inbox, team collaboration, SMM reporting, insights, automatic content suggestions, and much more.
You can schedule posts up to 100 weeks in advance (yes, really!) and create an unlimited number of campaigns and share them with your team. SocialPilot will also analyze the performance of your posts so you can see what works and what doesn't.
With SocialPilot, you can manage all your social media marketing campaigns in one place!
Audiense
Although limited to Twitter, Audiense provides a useful range of tools for gauging the performance and engagement of your efforts. For a company that is highly focused on Twitter-based marketing and little else, Audiense offers a focused experience and a reasonably advanced “community insight” dashboard. More advanced features, including overall tweet analytics, are only accessible to paying members.
Mention
This real-time social media analysis tool provides a search engine-like view of user content from across the internet. In addition to identifying the keywords, hashtags and users most associated with a given website, company, or brand name, the system also provides a simple breakdown of user sentiment, passion and other revealing metrics from a variety of sources. Mention is completely free to use.
Wrap things up!
Intending to increase online presence and reach more potential customers, one of the best things you can do is schedule your social media posts. If you aren't sure where to start, check out our list of 14 tools that will help you schedule your posts in minutes.
Based on the above results, we can conclude that Postoplan, Canva and Hootsuite are the best social media schedulers for small businesses. These tool have various useful features, including scheduling posts across multiple platforms and tracking usage statistics. We hope these tools have been helpful! Which tool you love, please comment below!
