This is the time of the year when strategies are thought of and plans are made in the boardroom for the next year and beyond. So what are the Top and Latest SEO Trends you can expect to prevail in 2021-22 and beyond?
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Regardless of how effective your Pay-Per-Click strategy may be, you cannot ever afford to ignore organic search. Organic search will always be the vehicle that drives the most visitors, conversions, and potential customers, across all internet properties. The companies that are able to use this well will make the most profit as they will own a disproportionate share of the digital space.
Inbound links have always been the currency on which the entire edifice of Google search has been built on. While other factors are taken into consideration by Google while deciding a site's ranking, inbound links will always remain the most important.
They are the ultimate indicators of a site's value, trust, and authority. In 2021 and beyond, you can expect the Google algorithm to be sophisticated enough to recognize quality inbound links from authority sites.
A citation from an authoritative publisher or influencer will carry a lot of value and will have a great impact on your site's ranking. The quality of inbound links will be just as important as the quantity or the number of these links.
Any business that didn't take the mobile seriously enough will have been forced to do so since April 2015, when Google made a site's mobile compatibility a critical ranking factor for its search engine with its Mobile-Friendly update.
2021 is definitely going to witness mobile becoming the cornerstone of everybody's SEO strategy as consumer behavior has fundamentally changed because of it. For a brand to grow on the search results, it is important to quickly and effectively deliver mobile experiences of the highest quality.
The fundamental change we expect to see in SEO strategy is that search engine optimization won't be just about doing well on Google. It will be about doing well on a variety of platforms and online channels.
It will be about building a presence on Yelp, Amazon, Wikipedia, Bing and other platforms, not just on Google. This is expected to create a slew of SEO specialists with expertise in each of these platforms and channels.
For a long time, establishing a position of authority in a particular niche was considered to be the Holy Grail of SEO, and the only way to achieve this was through effective content marketing strategies.
In the present scenario, it is quite clear that achieving leadership in a niche won't happen just through content marketing – a high level of engagement on social media is also essential. This has made businesses work hard at revamping their social media strategy and hire social media consultants. Social media strategy will now go hand-in-hand with SEO for better results.
It has been clear for a while that one or two-word keyword phrases don't help a site rank well and don't do much for conversions either. Long-tail keyword queries are far more relevant and much more effective when it comes to optimizing conversions. Here is a guide to do effective long tail keyword research.
They offer a much more effective blend of specificity, purchase intent, and relevance, which short keyword phrases can never match. The most powerful brands will be those that make the best use of long-tail search keywords. In fact, there are several studies that suggest that a large number of daily keyword queries – up to as much as 16 to 20% – are those that have never been seen before. That's why it is important for businesses to be creative and make the best use of long-tail search traffic.
It has been clear for a while that keywords were losing their importance when it came to dictating a site's ranking on the SERPs. Nowadays, SEO is more about increasing brand visibility across multiple platforms and channels and expanding presence to almost every corner of the digital space where customers or visitors can be found. Keywords will continue to be important, but they are going to be a part of a much larger spectrum, in which the most important thing will be your brand visibility. Here is how you can do keyword research with the best keyword research tool.
Your Business Will Benefit
There are many more trends in search engine optimization, too many to mention here, but one thing you should take note of is that whether you are a small or large business owner never ever ignore SEO. The power of organic ranking will never disappear. One who follows all white hat SEO strategies will be rewarded sooner or later. Do You Agree???
Happy SEO 🙂
This post was published on February 16, 2021 8:01 PM
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