It’s no secret that significant sports events are a great source of fresh monetizable traffic not only for sport-focused websites but also for a handful of other blog niches like Entertainment, Streaming, Downloads, etc. Sports fans are avid, emotional, and engaged while closely following their favorite teams or players, scoring and missing, winning and losing. If you’re wondering how to increase your website profits, we’re here with an insight: you can monetize sports traffic and win on iGaming ads. This vertical can bring you sky-high eCPM before and during sports events.
Buckle up. We’re embarking on an exciting safari through the jungle of sports traffic monetization with Adsterra.
Table of Contents
What is iGaming?
iGaming is often mistakenly taken for gaming houses, which means promoting solely one type of offer (restricted in some countries). It’s not necessarily that iGaming has many angles, formats, solutions, and purposes. So don’t forget about lottery games, sporting fixtures, carnival games, etc., including even coin-tossing.
How sport boosts iGaming traffic
iGaming is one of the verticals that results in the most significant profits with Adsterra, so the websites with sport-avid audiences succeed in monetizing their traffic. This is especially true before and during sporting events like finals, races, matches, etc. Every click, view, and engagement is a potential source of income. Highly popular championships naturally attract a diverse and enthusiastic audience characterized by enthusiasm, loyalty, and consistent engagement.
This unique tier of audience even has a particular term for its online behavior. A phenomenon dubbed ‘bursty behavior,’ characterized by substantial traffic spikes during live events, announcements, or championship games, is often observed.
As seen from the term, these people demonstrate longer tomes of session duration and higher engagement rate, reflecting their intense interest and involvement in the sporting world. They are willing to root for their favorites, which makes them interested in iGaming.
Are iGaming ads only suitable for sports websites?
It may seem that only sport-related resources succeed in monetizing sporting events. It’s not true: Adsterra’s research shows other profitable website niches where iGaming ads will bring high eCPM during championships.
- Entertainment
- Movies Online
- Downloads
- Streaming
- eSports
How to monetize your website during major sports events?
Since there’s a lot of traffic when there’s an important game or event, you want to be ready for that and place your ads and other monetizing tools accordingly. Let’s go through the most crucial steps of preparing and launching iGaming ads during sports events.
- Check out sports events calendar
The first step before even preparing your website for monetization is research. You should carefully choose an event from hundreds of matches, leagues, and sports. Think of your audience and its preferences: GEOs, sports, players. A lot depends on the sport you choose and its popularity in the country of your audience. Gathering info about sports events may be tricky, but Adsterra has you covered: just go through their calendar for 2024.
- Brush your website for upcoming traffic boost
Now that you’ve chosen the event, you should prepare your website for sporting fans. Draft content, optimize it with SEO tools to make it stand out in search, and schedule it for posting. If you’re not quite well-versed in SEO, start with Adsterra’s free SEO and Traffic Growth email course. Click here to receive it.
Here are a few ideas on how you can enhance your chances of winning sports audience:
- Publish a calendar of sporting events of your own: maybe there’s something important for your specific GEO;
- Integrate a streaming software to share-stream the matches;
- Check out recommendations on Adsterra’s blog to make sure your website is all set to convert sports traffic.
- Ready, steady, GO
Once your website is well-dressed for sports fans, you can start with the most exciting part: placing ads. To make ad placement smooth and hassle-free, you simply need to register at Adsterra and submit your website for approval. Once it’s approved (which is usually within minutes), you can browse through and choose the ad format that you think is best for the occasion. When you complete all the ad settings, feel free to add the ad code to your website and enjoy earnings from sports traffic.
To give you an idea of what the ads on Adsterra look like, scroll down through our battle-tested formats, which proved to overcome ad fatigue and drive conversions.
Social Bar
Adsterra’s unique Social Bar uses dynamic iFrames that don't block web content. Moreover, Social Bar looks trendy and engaging: it doesn’t give visual clutter and doesn’t look like aggressive ads. Social Bar at Adsterra includes many exciting subformats, with Interstitials and In-Page Pushes being the most used and cherished by the partners.
Popunders
Popunders are a class of onclick ads that appear in a new tab behind the main browser window. Advertisers are willing to pay extra to display their ads as pop during sporting events, so when you use popunders on your website during an event, you’ll earn more.
Native ads
The core native advertising principle is relevance to users’ interests and on-page content. Integrated with the context, native banners don’t annoy users and evoke higher interest, resulting in soaring CPM.
Banners
Display or banner advertising is the oldest type of online advertising with proven efficiency. Banners are images or GIF files that are placed on publishers’ websites, mobile sites, and blogs.
Why is Adsterra great for monetizing sports traffic with iGaming offers?
Adsterra is a global advertising and CPA network with a unique Partner Care approach and a decade-long presence in digital advertising. The network helps 35k+ publishers worldwide to monetize any type of traffic, making its reputation solid enough to name it the best Adsense alternative.
So, apart from a variety of time-proven, high-converting ad formats, Adsterra has a handful of other benefits for those willing to monetize sports traffic:
- High and competitive eCPM rates for websites on topics suitable for iGaming offers
- Adsterra’s blog provides detailed recommendations about sports traffic monetization, as well as sporting calendars to check out and choose the events most in line with your audience
- Adsterra’s stats and inside research show that publishers from such geos as USA, BR, MX, AR, DOM, BG, BD, PH, NG, and ZA have proved to reach great eCPMs in the iGaming vertical
- Fast and easy start with a 1-minute moderation
- Automated biweekly payouts from $5
- Popular payment methods: PayPal, Webmoney, Paxum, Wire
- 100% fill rate and Anti-AdBlock feature, increasing revenue by up to 35%
- 5% referral program
- Personal managers and live chat support 24/7
- Easy API integration
Conclusion
Summing up, let’s admit that iGaming requires a special approach, with much attention to details such as ad formats and content, GEOs, and the general sporting landscape. Knowing the right way and being ready for it makes iGaming a wonderful niche to profit from, especially during well-known sports events.
All you need to do now is choose a soon-to-be-held sports event and explore opportunities to monetize traffic from it with Adsterra!
