If you've recognized the value of video marketing in this day and age, chances are you now have a YouTube channel and want to post videos. Before that, you need to figure out your niche, come up with a catchy brand name, design a logo for your brand, and write a bio with links to your other social media accounts.
A Quick Guide to YouTube Video Marketing
As you can see, you need to have several things in place before you switch on the camera, conduct a webcam test, and start streaming. If you want to create YouTube videos and monetize them, this article is for you.
Here are a few things you should know about YouTube:
If you are wondering what to do to increase traffic, check out the following steps:
Planning your videos involves a wide spectrum of things, including your brand goals, your niche, target audience, what the audience wants from you, your immediate and long-term plans, and so on. You need to get these things in order to make sure your efforts aren't wasted. Ask yourself how your audience will benefit from your videos before you create them.
Once you answer this question, you will be able to create videos without running out of ideas. This leads us to the next thing – research. Once you know what your audience wants, you need to research your content extensively before you put out anything. Meanwhile, look at other channels and creators you admire and keep track of the comments they receive to understand your audience better. Emulating the content creators you look up to can help you.
You need to have appealing thumbnails if you want to grab the viewer's attention. Remember, your audience has a ton of options to choose from. If you want to stand out, give them a reason to, right off the bat. Play with different colours, add some text that you think will grab their attention.
As discussed, you need to optimize your content for SEO. If you want to upload videos that gain traction, put in the work and do some keyword research to find out which words are being frequently searched in your niche, and include them in your video title. Include those keywords in your video description and bio as well.
You can either enter words in the YouTube search bar that you think people search for and list them down, or you could get a word-tracker. Using a word-tracker is recommended for in-depth research. These tools display a bunch of parameters and show you how easy or hard it is to rank for a particular keyword, the volume of searches, and other vital details.
Additionally, you will have to add both branded and general hashtags to get as much traction as possible. Generic or general hashtags are usually searched for and followed by everyone. Branded hashtags, however, are typical and exclusive to your brand. You can use them to make it easy for others to discover your brand and channel. Make sure you include them in every video title and description.
Using a CTA button is essential. Be sure to include a CTA during or at the end of every video that you post on YouTube. You can use YouTube cards and end screens for this. If you are looking for examples of CTAs that you want your audience to take, here are a few: liking your video, subscribing to your YouTube channel, sharing, commenting, checking out your website, buying your course, joining your email list, etc.
If video selling is a priority, as it should, you cannot afford to exclude CTAs from your videos. As you are a content creator, you can create content, post snippets, and use a CTA to get people to stay on your channel, buy a product, or anything else.
That's all today, I have shared A quick guide to YouTube Video Marketing. If you have some good suggestions or any query, please comment below.
This post was published on November 18, 2020 8:52 PM
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