Snapchat may be the newest thing for “kids these days,” but that’s exactly why it should be part of your marketing strategy. It offers a 75 percent chance of converting users compared to other platforms, making it one of the most powerful social media tools for your business.
Snapchat is a relevant and easy-to-use marketing platform that businesses should not overlook, with roughly 400 million monthly active users.
Find out more about what Snapchat has to offer your brand as a marketing tool and how you can leverage this platform for success.
Snapchat is an app for Android and iOS devices. Headed by co-founder Evan Spiegel, Snapchat functions on the premise that any picture or video you send is available to the receiver for a short time before disappearing. The idea behind disappearing content was to make interactions more natural.
Initially intended for private, one-on-one photo sharing, Snapchat is now used for a range of different tasks, such as short videos, messaging, live video chatting, stories, and caricature-like Bitmoji avatars. There’s even a section for short-form content that includes major brands like Buzzfeed.
Moving away from the ephemeral nature of the original idea, Snapchat now allows you to screenshot or store media in a private area. It also offers filters, augmented reality lenses, and live location information.
Snapchat has a lot of lingo associated with it. Here’s what it all means:
Snapchat marketing should be part of your social media marketing strategy, especially if your brand’s target audience is younger. Here are some tips to incorporate it into your existing strategy:
Snapchat is all about engagement, so you must maintain a presence on the app. Begin with creating a business profile that’s capable of running ads. You can choose a username, but keep in mind that it must be unique. Depending on your business name, you may need to add numbers, symbols, or other characters to use it. Your username can’t be changed once you set it.
Next, add your brand’s logo to your profile and link the account to your email. Once you verify your email, you’re ready to start snapping and adding friends.
Building your following on Snapchat takes time and patience, but it’s well worth the effort. To begin, start adding friends to your list and sharing content. Over time, you’ll gain more friends and have a true audience for your content. Here are some tips to add Snapchat friends:
Now that you have some followers on Snapchat, it’s time for content. It’s important to offer consistent, valuable content to keep the social media engagement up. Some great options for Snapchat’s users include interviews with employees, customer testimonials, or behind-the-scenes videos.
Snapchat thrives on authenticity, so keep it real. If you have something you think will really help your followers, promote it! For example, we might create a video for our followers in Tennessee that quizzes our users on particular questions from Tennessee’s permit test. This allows us to provide interactive content while still promoting and driving users to our site for more content.
As you grow, you’ll learn what kind of content your audience expects of you and how you can deliver the most topical and relevant information to keep them wanting more.
One of the best things about Snapchat for marketing is that not many brands are using it. Unlike Facebook, which has a massive user base and tons of business pages, only a portion of businesses are on Snapchat. You don’t have to make the most polished, professional-ad-quality videos to have an impact.
Snapchat also offers an opportunity to experiment. There’s not a lot of risk, since the content disappears. Don’t be afraid to try something different and innovative to see how your audience responds.
A Snapchat takeover is when you allow an influencer to take control of your Snapchat account for a day to draw attention to your brand. As you probably know, influencer marketing is powerful, and this combines the best of both worlds.
This can be intimidating, since you’re giving someone else power over your brand message. Before you agree to a takeover, make sure you’re comfortable with the influencer and their way of approaching takeovers. Agree on a strategy in advance to ensure everyone has the same goals and expectations.
Snapchat is great for growing an audience and getting consistent engagement. While some brands get on Snapchat and take off, it’s more realistic to expect a slow and steady growth on the platform. If you get into it thinking that you’ll skyrocket with an internet-famous brand, you’re setting yourself up for disappointment.
If you already built a following on other social media platforms, you understand that it takes consistency, patience, and fine tuning. Snapchat is no different, so keep your expectations in check and take your time building your following.
Here are some additional quick tips for using Snapchat:
Snapchat is only growing in popularity, so now is the best time to get in on the action. Bring Snapchat into your marketing mix to take advantage of the authenticity, engagement, and benefits of this unique platform.
This post was published on January 23, 2022 3:40 AM
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